Free tool
Loan CPL and CAC calculator
See what your ad spend really buys: cost per lead, cost per approved application and acquisition cost per disbursed loan.
- No sign-up
- Runs in your browser
- Nothing is stored
No cost, no obligation - a written audit within 5 working days.
Funnel snapshot
Live- Organic sessions+184%
- Cost per approved application−38%
- Qualified applications / month3.1×
Illustrative full-funnel outcomes over 9 months
Leads that pass basic policy checks
- Cost per lead
- ₹500
- Cost per qualified lead
- ₹1,111
- Approved applications
- 68
- Cost per approved application
- ₹4,444
- Customer acquisition cost (per disbursal)
- ₹6,349
- Lead-to-disbursal rate
- 7.9%
Next step
Want these numbers improved, not just calculated?
The free Growth Audit shows where your cost per approved application is leaking, channel by channel.
- Free of charge
- Delivered in 5 working days
- No lock-in