Performance Marketing
Paid campaigns that survive lending's ad auctions.
Loan keywords are among the most expensive clicks in India and financial ads face policy scrutiny on every platform. Winning here isn't about spending more — it's about structure, compliance-safe creative, approval-based optimisation, and landing pages that refuse to waste a click.
- Lending & fintech only
- Looker Studio reporting
- RBI-aware creative
No cost, no obligation — a written audit within 5 working days.
Funnel snapshot
Live- Cost per approved application−38%
- Wasted spend removed27%
- Landing page conversion2.3×
Illustrative paid outcomes over 6 months
9 mo
Typical time to compounding organic growth
−38%
Median drop in cost per approved application
100%
Dashboards owned by the client
Why paid, done properly
The difference between buying clicks and buying approvals
Most lending ad accounts are not underfunded — they are pointed at the wrong endpoint. When a campaign optimises to form fills, the platform gets very good at finding people who fill forms and never get approved. Fixing that single wiring problem is usually the largest available gain in the account.
Demand today, not in month six
Paid is the only channel that can put your product in front of a borrower searching right now, this afternoon.
Approval-based optimisation
We feed approved applications back to the platforms, so bidding stops chasing cheap junk leads.
First-time policy clearance
Creative and landing pages reviewed against financial-ads policy before submission, not after rejection.
Landing pages included
Every destination designed, built, and tested by us — no more sending ₹250 clicks to a generic homepage.
Waste eliminated weekly
Search-term pruning, placement exclusions, and audience hygiene as a standing weekly discipline.
Board-ready numbers
Spend, leads, approvals, and blended CAC in one live dashboard your leadership can open any day.
Talk to a lending specialist
Curious what your ad account is leaking?
The free audit quantifies wasted spend, structural issues, tracking gaps, and landing page losses — with a projected saving before you commit to anything.
- A specialist reviews your funnel, not a template
- Written findings you can act on with or without us
- Reply within one working day
The gap
The performance gap in lending accounts
Five patterns appear in nearly every lending ad account we inherit.
What usually happens
- Conversion goal set to form submit, so bidding buys unqualified volume.
- One landing page serving every product, keyword, and language.
- Broad match running with a thin negative keyword list.
- Creative rewritten reactively after each policy rejection.
- Paid bidding on branded and informational queries organic already owns.
How we run it
- Offline conversion imports so approvals drive the bidding model.
- A dedicated, tested page per product and intent cluster.
- Match-type discipline with weekly search-term pruning.
- Compliance-reviewed creative approved on first submission.
- A coordinated plan where organic takes over what paid shouldn't buy.
Capabilities
What the paid engagement covers
Google Search Ads for loan products
Tightly themed campaigns per loan product, exact and phrase discipline, aggressive negative-keyword management, and copy that satisfies both Google's policy and RBI sensibility.
Meta Ads — Facebook & Instagram
Full-funnel Meta campaigns: awareness creative that educates, consideration creative that compares, and conversion campaigns tuned for loan applications, bilingual where the audience needs it.
Remarketing & application recovery
Retargeting built from application drop-offs, calculator users, and page depth — sequenced against the exact hesitation that made the borrower leave.
Landing pages & CRO
Product pages, calculator pages, and eligibility checkers: fast, mobile-first, compliant, single-action, and continuously A/B tested on headline, form, and trust elements.
Ad compliance review
Every asset checked against platform financial-product policy and fair-practice language before it reaches a reviewer.
Tracking & attribution
Server-side and offline conversion imports from click to approved application, with a blended organic-and-paid view in one report.
Process
How the work runs
- 1
Account audit
Structure, search terms, wasted spend, tracking integrity, and landing page diagnosis with a projected saving.
- 2
Rebuild & instrument
Campaign restructure, compliance-reviewed creative, new landing pages, and full conversion tracking to approval.
- 3
Launch & test
Controlled launch with structured creative and landing-page tests rather than one-shot guesses.
- 4
Scale & report
Budget shifts to what converts, weekly hygiene, monthly review against cost per approved application.
Deliverables
Included every month
Scope is set after the audit. This is the standard shape of a performance retainer.
- Campaign strategy and structure management
- Google Search, Display, and Performance Max management
- Meta prospecting and retargeting management
- Keyword, audience, and negative list management
- Ad copy and creative production
- Compliance review of every asset
- Landing page design, build, and A/B testing
- Conversion tracking and offline import maintenance
- Application drop-off recovery campaigns
- Budget pacing and bid strategy management
- Live Looker Studio paid media dashboard
- Monthly performance review and next-cycle plan
Reporting
Your live Paid Media dashboard, in Looker Studio
Every engagement includes a dedicated Google Looker Studio (Data Studio) dashboard. It refreshes automatically, is shareable with your board, and shows exactly what your paid media investment is producing — down to cost per approved application.
Media spend
₹18.4L
flat MoM
Approved applications
946
+52%
Cost per approved app
₹1,945
−38%
Landing page CVR
14.8%
+8.4 pts
Approved applications — rolling 10 months
Monthly approved-and-disbursed volume, attributed by first and last touch.
Funnel stage conversion
- Sessions184,200
- Leads captured9,140
- Applications started4,380
- Documents completed2,610
- Approved & disbursed904
Spend efficiency by platform
- Google Search46%
- Meta Ads29%
- Performance Max16%
- Remarketing9%
Campaign performance
| Personal loan — exact | 312 | ₹1,610 |
| Meta — lookalike | 241 | ₹1,880 |
| Retargeting — drop-off | 196 | ₹910 |
| Business loan — exact | 197 | ₹3,240 |
Illustrative dashboard layout. Your live report is built on your own data sources and shared with your team on day one of the engagement.
Always live
Connected directly to Search Console, GA4, Google Ads, Meta, and your CRM — no hand-built spreadsheets, no month-end wait.
Board-ready
One blended view of spend, leads, approved applications, and cost per approval — the numbers your leadership actually asks for.
Yours to keep
You own the dashboard and its data sources. Access stays with you whether or not the engagement continues.
Want to see this dashboard populated with your numbers? The free Growth Audit includes a sample report built on your live data sources.
Get your Growth AuditFAQ
Frequently asked questions
Talk to a lending specialist
Find out what your ad account is leaking.
We'll quantify wasted spend, tracking gaps, and landing page losses — and show you what the same budget could produce.
- A specialist reviews your funnel, not a template
- Written findings you can act on with or without us
- Reply within one working day