Email & WhatsApp lifecycle
WhatsApp and email journeys that recover drop-offs and speed up logins.
Lead follow-up, document collection and drop-off recovery on WhatsApp and email, built for loan DSAs, NBFCs and digital lenders with DPDP-ready consent.
- Lending & fintech only
- Looker Studio reporting
- RBI-aware creative
No cost, no obligation - a written audit within 5 working days.
Funnel snapshot
Live- Organic sessions+184%
- Cost per approved application−38%
- Qualified applications / month3.1×
Illustrative full-funnel outcomes over 9 months
9 mo
Typical time to compounding organic growth
−38%
Median drop in cost per approved application
100%
Dashboards owned by the client
What you get
Built for lending funnels
Five-minute follow-up
Automated WhatsApp replies to every new lead, so borrowers hear from you before a competitor calls.
Document collection
Guided document checklists over WhatsApp that cut back-and-forth for callers.
Drop-off recovery
Journeys triggered by application abandonment, not generic broadcasts.
Lead scoring
Replies and button clicks feed a score that tells callers who to ring first.
Consent built in
Opt-in, opt-out keywords and purpose-specific messaging aligned with the DPDP Act.
CRM integration
Messages and outcomes synced with your CRM or LOS stages.
Process
How it runs
- 1
Map the journey
From first lead to disbursal, including every hand-off.
- 2
Set up
WhatsApp Business API, templates and email domain authentication.
- 3
Launch
Follow-up, document and recovery journeys go live.
- 4
Optimise
Monthly review of reply, login and disbursal rates by journey.
Deliverables
Included
- WhatsApp Business API setup and template approval
- Lead follow-up and document-collection flows
- Drop-off recovery journeys
- Email domain authentication and templates
- Journey performance dashboard
FAQ
Common questions
- Do we need the WhatsApp Business API?
- For automation at volume, yes. We handle the setup through an approved provider.
- Is bulk WhatsApp messaging allowed?
- Only to people who opted in, using approved templates. We design every journey around consent.
Related pages
Keep exploring
Where to go next, mapped to how lenders actually plan a programme.
Explore the rest of the engine
Each service compounds with the others; most engagements run two or three together.
- All servicesThe full-funnel engine: SEO, AI visibility, paid media and social.
- SEO & AI searchTechnical SEO, bilingual content and topical authority for lenders.
- AI visibility (AEO/GEO)Get cited by ChatGPT, Gemini, Perplexity and AI Overviews.
- Performance marketingGoogle and Meta Ads optimised to approved applications.
- Social media & brandCompliance-aware social, creative and WhatsApp journeys.
How this works by lending product
- All industriesEvery lending product and fintech vertical we work in.
- Loan DSAs & connectorsMeta, WhatsApp and Google funnels measured on logins and disbursals.
- Fintech apps & SaaSInstalls that become approved, active, repeat users.
- Personal loansLong-tail intent, EMI tools and drop-off recovery.
- Gold loansBranch-level local SEO and hyperlocal paid media.
Paid media in Kolkata
Proof and next steps
- Results & case studiesAnonymised engagements with baseline-vs-current metrics and footnotes.
- Free Growth AuditScope, deliverables and what you receive within five working days.
- InsightsPlaybooks on lending SEO, AI search and paid acquisition.
- About SBA InnovationHow the team works and what we are accountable for.
Next step
See where your funnel leaks.
The free Growth Audit maps drop-off from first click to disbursal.
- Free of charge
- Delivered in 5 working days
- No lock-in