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Industries

Different loan products. Different funnels.

A gold loan borrower and an MSME borrower share nothing except a need for credit. We build acquisition around the product, the ticket size, and the way that specific borrower actually decides - each with its own dedicated programme and dashboard.

  • Lending & fintech only
  • Looker Studio reporting
  • RBI-aware creative
Get your Growth Audit See results

No cost, no obligation - a written audit within 5 working days.

Two people shaking hands over a desk with a contract and printed charts

Funnel snapshot

Live
  • Organic sessions+184%
  • Cost per approved application−38%
  • Qualified applications / month3.1×

Illustrative full-funnel outcomes over 9 months

9 mo

Typical time to compounding organic growth

−38%

Median drop in cost per approved application

100%

Dashboards owned by the client

Segments

Where we work

We take on lenders and fintech brands only. Every product below has a dedicated page covering borrower behaviour, deliverables, and the reporting you receive.

Personal & consumer loans

Personal loan keywords are the most contested in the category. Winning means owning long-tail intent, eligibility and EMI tools, and landing pages good enough to justify a ₹250 click.

Explore programme

Gold loans

Gold loan demand is hyperlocal, trust-driven, and heavily branch-dependent. Local SEO, Google Business Profiles at scale, and vernacular creative do more work here than any national campaign.

Explore programme

MSME & business loans

Business borrowers research for weeks, gather documents reluctantly, and drop off in the middle. Winning means content that answers underwriting questions and nurture that survives a four-week decision cycle.

Explore programme

Loan against property & housing

LAP and housing borrowers commit large collateral and take months to decide. Comparison content, city-level pages, and rigorous qualification protect both conversion and your sales team's time.

Explore programme

Education & vehicle loans

Admission cycles and festive vehicle demand create sharp, predictable spikes. We front-load organic before the peak and scale paid exactly when intent arrives.

Explore programme

Fintech apps & lending SaaS

For lending apps, an install that never completes KYC is a cost, not a win. We build acquisition around activation and approval - plus B2B demand generation for platforms that sell to lenders.

Explore programme

Loan DSAs & connectors

DSAs live or die on lead-to-login and lead-to-disbursal. We build Meta, Google and WhatsApp funnels that send your callers borrowers who match your lender partners' policy, so commission per rupee of ad spend goes up.

Explore programme

Constraints

The four constraints every lending campaign lives inside

Generalist agencies discover these in month three, after a policy rejection or a compliance escalation. We start from them.

RBI fair-practice language

No guaranteed-approval claims, no hidden-cost framing, mandatory APR and fee transparency. Our copy is written to that bar first.

Platform financial-products policy

Google and Meta both restrict lending ads. We build creative and landing pages that clear review the first time, not the fourth.

YMYL content standards

Search engines hold money-and-your-life topics to a higher evidence bar. Every piece carries author context, sources, and factual accuracy.

Bilingual borrower behaviour

Tier-2 and Tier-3 borrowers search and scroll in Hindi. English-only campaigns leave the cheapest demand on the table.

See how we run each channel

Next step

Find out where your funnel leaks.

A free Growth Audit maps your organic, paid, and social gaps against the lenders you compete with - product by product.

  • Free of charge
  • Delivered in 5 working days
  • No lock-in
Get your Growth Audit Book a call

Related pages

Keep exploring

Where to go next, mapped to how lenders actually plan a programme.