About
Built for one industry. Deliberately.
SBA Innovation Pvt Ltd is a digital marketing agency built for India's NBFC, digital lending, and fintech sector — RBI fair-practice compliance, YMYL content standards, financial-ads policy, and borrowers who search in Hindi as often as English.
- Lending & fintech only
- Looker Studio reporting
- RBI-aware creative
No cost, no obligation — a written audit within 5 working days.
Funnel snapshot
Live- Organic sessions+184%
- Cost per approved application−38%
- Qualified applications / month3.1×
Illustrative full-funnel outcomes over 9 months
9 mo
Typical time to compounding organic growth
−38%
Median drop in cost per approved application
100%
Dashboards owned by the client
Our work spans SEO, Google Ads, Meta Ads, social media, email and WhatsApp marketing, and conversion optimization — the full acquisition funnel, measured against one number: your blended cost per approved application.
We work with lenders and fintech brands across India, remotely and on-site as needed.
Why lenders choose a specialist
Generalist agency
- Treats fintech as one vertical among many
- Writes content and ad copy first, checks compliance never
- English-only campaigns
- Reports channel metrics in separate silos
- Has never read an RBI fair-practice circular or Google's financial products policy
SBA Innovation
- Works with lenders and fintech brands only
- Compliance-safe content and creative from draft one
- Hindi + English across organic, paid, and social
- One blended report: cost per approved application
- Compliance fluency is the foundation, not an add-on
Our principles
One number matters
Impressions, clicks, followers, rankings — all inputs. The output is your blended borrower acquisition cost, and it's the only metric we ultimately answer to.
Channels are a team, not rivals
Organic lowers your paid costs. Social raises your conversion rates. Paid fills the gap while organic compounds. We run them as one system because that's how the economics actually work.
Honest scope, always
If you don't need a channel, we'll say so. If your funnel needs fixing before more traffic makes sense, we'll say that too. Trust is the entire business model in lending — ours included.
"I've spent 5+ years in digital marketing across international markets — cybersecurity, education, SaaS, e-commerce. The pattern I kept seeing in Indian lending was impossible to ignore: enormous demand, rising acquisition costs, and marketing run in disconnected silos. SBA Innovation exists to give lenders what they've never had — one accountable partner for the whole funnel."