Fintech apps & lending SaaS
Installs are not the metric. Approved, active users are.
For lending apps, an install that never completes KYC is a cost, not a win. We build acquisition around activation and approval — plus B2B demand generation for platforms that sell to lenders.
- Lending & fintech only
- Looker Studio reporting
- RBI-aware creative
No cost, no obligation — a written audit within 5 working days.
Funnel snapshot
Live- Cost per approved user−37%
- Install → KYC completion+24 pts
- Organic install share+2.8×
Illustrative fintech app funnel outcomes
9 mo
Typical time to compounding organic growth
−38%
Median drop in cost per approved application
100%
Dashboards owned by the client
The borrower
How a fintech app borrower actually decides
Acquisition works when the funnel matches the decision. Here's the behaviour we build around.
- Downloads three or four lending apps and abandons the ones with heavy onboarding.
- Drops off at KYC and bank verification more than at any other step.
- Reads store reviews about rejection and hidden charges before installing.
- Returns via push and WhatsApp far more often than via email.
- For B2B buyers: evaluates over months with a committee, driven by content and demos.
Channels we run for fintech app
All servicesWhat you get
What changes when fintech app marketing is run by specialists
ASO built for lending
Store listing, keywords, screenshots, and review management tuned to the questions a borrower asks before installing.
Activation-optimised UA
Google and Meta app campaigns optimised to approved users, with SDK events wired correctly end to end.
Onboarding drop-off recovery
Push, WhatsApp, and retargeting sequences triggered by the exact onboarding step where a user stalled.
Organic app discovery
Web-to-app content and structured data that captures borrowers searching before they reach the store.
B2B demand generation
For lending SaaS: content, LinkedIn, and Search programmes aimed at NBFC and bank decision-makers.
Unified economics
One dashboard tying spend to installs, KYC completion, approvals, and first disbursal.
The gap
Why app campaigns look cheap and perform badly
Optimising to installs teaches the platform to find people who install and never convert.
What usually happens
- Campaigns optimised to install volume and CPI.
- SDK events missing beyond first open.
- No re-engagement for users stuck at KYC.
- Store listing written as a brand statement, not an answer to borrower doubts.
- Web and app acquisition run by different teams with different numbers.
How we run it
- Campaigns optimised to approved, activated users.
- Full event schema from install through disbursal.
- Step-level re-engagement across push, WhatsApp, and paid.
- Store listing tested against real objection language.
- One team, one funnel, one cost-per-approved-user number.
Deliverables
Included in a fintech app engagement
Scope is set after the audit, but this is the standard shape of the work.
- App store listing and ASO overhaul
- SDK and event schema audit
- Google and Meta app campaign builds
- Onboarding drop-off re-engagement journeys
- Web-to-app content and deep-link strategy
- Review generation and response workflow
- B2B content and LinkedIn programme (SaaS clients)
- Landing pages for web-based application flows
- Approval and disbursal conversion tracking
- Live Looker Studio acquisition dashboard
- Monthly cohort and retention review
- Quarterly competitive store analysis
Reporting
Your live Fintech app dashboard, in Looker Studio
Every engagement includes a dedicated Google Looker Studio (Data Studio) dashboard. It refreshes automatically, is shareable with your board, and shows exactly what your fintech app investment is producing — down to cost per approved application.
Approved users
8,420
+52% MoM
Cost per approved user
₹412
−37%
Install → KYC
61%
+24 pts
D30 retention
38%
+9 pts
Approved applications — rolling 10 months
Monthly approved-and-disbursed volume, attributed by first and last touch.
Funnel stage conversion
- Sessions184,200
- Leads captured9,140
- Applications started4,380
- Documents completed2,610
- Approved & disbursed904
Channel contribution — last 6 months
- Paid UA42%
- Organic store26%
- Web-to-app19%
- Referral13%
Funnel by stage
| Installs | 48,900 | — |
| Onboarding started | 36,100 | 74% |
| KYC completed | 22,010 | 61% |
| Approved | 8,420 | 38% |
Illustrative dashboard layout. Your live report is built on your own data sources and shared with your team on day one of the engagement.
Always live
Connected directly to Search Console, GA4, Google Ads, Meta, and your CRM — no hand-built spreadsheets, no month-end wait.
Board-ready
One blended view of spend, leads, approved applications, and cost per approval — the numbers your leadership actually asks for.
Yours to keep
You own the dashboard and its data sources. Access stays with you whether or not the engagement continues.
Want to see this dashboard populated with your numbers? The free Growth Audit includes a sample report built on your live data sources.
Get your Growth AuditFAQ
Frequently asked questions
Talk to a lending specialist
Ready to grow your fintech app book?
Start with a free Growth Audit. We'll map your organic, paid, and social gaps against the lenders you compete with for this exact product.
- A specialist reviews your funnel, not a template
- Written findings you can act on with or without us
- Reply within one working day