SEO & AI Search
SEO built for lending, not adapted to it.
Lending content lives under Google's strictest quality standards, your borrowers increasingly search in Hindi and ask AI assistants for recommendations, and they convert through calculators rather than blog posts. Our SEO practice was built around exactly those realities.
- Lending & fintech only
- Looker Studio reporting
- RBI-aware creative
No cost, no obligation — a written audit within 5 working days.
Funnel snapshot
Live- Non-brand organic sessions+184%
- Organic applications3.1×
- Blended CAC−31%
Illustrative organic outcomes over 12 months
9 mo
Typical time to compounding organic growth
−38%
Median drop in cost per approved application
100%
Dashboards owned by the client
Why organic
The only lending channel that gets cheaper over time
Paid stops the day you stop paying. A ranking eligibility guide, a calculator that earns links, and a product page that owns its query keep producing applications quarter after quarter — which is why organic is the single biggest lever on blended acquisition cost in lending.
Traffic you own, not rent
Every ranking page keeps producing applications after the invoice is paid — the opposite of a paused ad campaign.
Lower blended CAC
As organic takes the queries you currently buy, paid budget concentrates where it still earns its cost.
Compliant by construction
Content is written against RBI fair-practice expectations and YMYL quality standards from the first draft.
Hindi demand unlocked
A second, far less contested keyword universe that most of your competitors have not touched.
Tools that convert
Calculators and eligibility checkers that rank, earn links, and convert at rates blog posts never reach.
Visibility in AI answers
Entity and schema work so your products appear when borrowers ask an AI assistant which lender to use.
Talk to a lending specialist
Want to know where your organic channel actually stands?
The free Growth Audit covers technical health, keyword and content gaps, competitor visibility, and a prioritised 90-day organic plan.
- A specialist reviews your funnel, not a template
- Written findings you can act on with or without us
- Reply within one working day
The gap
The SEO gap in Indian lending
Almost every lender we audit has the same five problems — and they are all fixable.
What usually happens
- Calculators built in JavaScript that search engines never index.
- Content written for keywords, with eligibility detail borrowers actually need left out.
- Zero Hindi coverage despite most demand growth coming from Hindi searches.
- No FinancialProduct or LoanOrCredit schema, so AI systems cannot parse the offer.
- Location pages duplicated across a branch network with the city name swapped.
How we run it
- Server-rendered, indexable tools with their own ranking pages.
- Content briefed with your credit team so it answers the real question.
- Hindi keyword research and native copywriting as standard.
- Full entity and schema layer, plus llms.txt for AI retrieval.
- Genuinely differentiated location pages with local proof and data.
Capabilities
What the SEO engagement covers
Technical SEO for lending platforms
Application flows, calculators, and dynamic rate pages create crawl and index problems generic audits miss. Architecture, Core Web Vitals, crawl control, and FinancialProduct and LoanOrCredit schema.
Compliant content programmes
Loan guides, rate explainers, credit-score education, and product pages that demonstrate expertise without overpromising or tripping compliance review.
Bilingual SEO — Hindi + English
Research, writing, and optimisation for high-intent Hindi searches, produced in-house rather than machine-translated.
Calculators and conversion tools
EMI, eligibility, comparison, and prepayment tools designed, built, and optimised as core SEO and conversion assets.
AI search optimisation (GEO/AEO)
llms.txt, entity optimisation, and AI-readable schema so your products surface in ChatGPT, Gemini, Perplexity, and AI Overviews.
Local SEO for branch networks
Google Business Profiles at scale, NAP consistency, location pages that rank in local packs, and review workflows that build city-level trust.
Process
How the work runs
- 1
Audit & baseline
Technical crawl, content and keyword gap analysis, competitor benchmarking, and a measurement baseline.
- 2
Fix & structure
Technical remediation, information architecture, internal linking, and schema implementation.
- 3
Build & publish
Content programme, calculators, landing pages, and bilingual coverage shipped on a fixed cadence.
- 4
Compound & report
Refresh cycles, link acquisition, AI visibility work, and a live dashboard reviewed monthly.
Deliverables
Included every month
Scope is set after the audit. This is the standard shape of an SEO retainer.
- Technical SEO monitoring and fixes
- Keyword and intent roadmap (English + Hindi)
- Content production and publishing
- Calculator and tool builds
- On-page and internal linking optimisation
- Schema and entity implementation
- AI search visibility work (GEO/AEO)
- Local SEO and Business Profile management
- Digital PR and link acquisition
- Content refresh and decay management
- Live Looker Studio SEO dashboard
- Monthly review call and next-90-day plan
Reporting
Your live SEO dashboard, in Looker Studio
Every engagement includes a dedicated Google Looker Studio (Data Studio) dashboard. It refreshes automatically, is shareable with your board, and shows exactly what your seo investment is producing — down to cost per approved application.
Non-brand clicks
42,180
+184% YoY
Ranking keywords (top 10)
612
+287
Organic applications
1,043
+3.1×
AI answer citations
38
+26
Approved applications — rolling 10 months
Monthly approved-and-disbursed volume, attributed by first and last touch.
Funnel stage conversion
- Sessions184,200
- Leads captured9,140
- Applications started4,380
- Documents completed2,610
- Approved & disbursed904
Organic contribution by content type
- Calculators & tools36%
- Product pages28%
- Guides & explainers22%
- Hindi content14%
Top organic landing pages
| EMI calculator | 9,412 | +41% |
| Eligibility guide | 6,208 | +63% |
| Personal loan (Hindi) | 4,877 | +128% |
| Documents required | 3,946 | +22% |
Illustrative dashboard layout. Your live report is built on your own data sources and shared with your team on day one of the engagement.
Always live
Connected directly to Search Console, GA4, Google Ads, Meta, and your CRM — no hand-built spreadsheets, no month-end wait.
Board-ready
One blended view of spend, leads, approved applications, and cost per approval — the numbers your leadership actually asks for.
Yours to keep
You own the dashboard and its data sources. Access stays with you whether or not the engagement continues.
Want to see this dashboard populated with your numbers? The free Growth Audit includes a sample report built on your live data sources.
Get your Growth AuditFAQ
Frequently asked questions
Talk to a lending specialist
See where your organic channel stands.
We'll show you the technical issues, the keyword gaps, and the Hindi demand your competitors haven't claimed yet.
- A specialist reviews your funnel, not a template
- Written findings you can act on with or without us
- Reply within one working day