Loan keywords are among the most expensive in Indian search. The difference between profitable and wasteful accounts is rarely creative — it is structure.
Separate intent tiers
Application intent, comparison intent, and research intent should never share a budget. Mixed campaigns hide the losses.
Qualify before the click
Use ad copy to state eligibility bands plainly. A cheaper click that cannot qualify is still a wasted click.
Measure approved loans, not leads
Feed approval outcomes back into the platform. Optimising to form fills reliably buys you unqualified volume.
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