Growth for Indian lenders
One partner for your entire borrower funnel.
SEO, Google Ads, Meta Ads, and social run as a single engine — built exclusively for India's NBFCs, digital lenders, and fintech brands, and measured against one number: your cost per approved application.
- NBFC & fintech only
- Hindi + English funnels
- Looker Studio reporting
Free, written, and delivered within 5 working days — no obligation.
- Lending-only
- focus since day one
- Hindi + English
- across every channel
- Approval-based
- reporting in Looker Studio
Funnel snapshot
Live- Organic sessions+184%
- Cost per approved application−38%
- Qualified applications / month3.1×
Illustrative full-funnel outcomes over 9 months
Built for RBI-regulated lenders · Organic + paid + social under one roof · Personal · Gold · MSME · LAP · Fintech apps
The problem
Three vendors. Three dashboards. Nobody owns your CAC.
Most lending businesses run marketing in silos — an SEO freelancer here, a Google Ads agency there, a social intern somewhere in between. When cost per approved application climbs, everyone blames everyone else, while competitors with unified engines win the same borrower for half as much.
₹800–₹2,500
Typical paid cost per lending lead — rising every quarter without organic to balance it
9,500+
NBFCs registered with RBI, almost all competing on the same ad auctions
1
The number that matters: blended cost per approved application
What we do
Three pillars, one accountable engine
Organic lowers your paid costs. Social raises your conversion rates. Paid fills the gap while organic compounds. Run separately, they fight each other.
SEO & AI search
Own the searches borrowers make before they ever click an ad — plus visibility inside ChatGPT and Gemini answers. The channel that compounds and lowers blended CAC every quarter.
Learn morePerformance marketing
Google and Meta campaigns built for loan products: compliance-safe copy, negative-keyword discipline, and landing pages that convert the click you already paid for.
Learn moreSocial media & brand
Borrowers check your presence before trusting you with an application. Financial education, product explainers, and WhatsApp journeys that turn attention into approvals.
Learn moreMeta Ads for loan products
Creative that clears platform policy and RBI sensibility, plus retargeting that recovers abandoned applications.
Email & WhatsApp lifecycle
Automated journeys that recover drop-offs, nurture not-yet-ready borrowers, and win repeat loans.
Landing pages & CRO
Loan pages, EMI calculators, and eligibility checkers — the conversion layer that makes every channel cheaper.
Why a specialist
Fintech isn't just another vertical
Lending marketing sits inside constraints that break generalist playbooks. We start from those constraints instead of discovering them in month three.
Compliance-first, not compliance-later
RBI fair-practice language and financial-ads policy shape the first draft, so creative clears review the first time.
Bilingual by default
Hindi and English across organic, paid, and social — because Tier-2 and Tier-3 demand is the cheapest demand you can reach.
One blended report
Not three dashboards that disagree. Channels reconcile into a single cost per approved application you can defend to your board.
How it works
From leaky funnel to growth engine
- 1
Audit
A full read of your organic presence, ad accounts, social channels, and conversion funnel — presented live, not buried in a PDF.
- 2
Fix
Campaign restructures, landing pages, technical SEO, and your first conversion tools. Paid starts performing in weeks.
- 3
Build
Bilingual content, calculators, and social proof begin compounding into an organic channel you own outright.
- 4
Compound
Organic share grows, paid efficiency improves, and your blended cost per approved application drops month over month.
Reporting
Every engagement comes with a live Looker Studio dashboard
No monthly PDF theatre. You get a Google Looker Studio (Data Studio) report connected to your own data sources — spend, leads, approved applications, and blended cost per approval — refreshed automatically and shareable with your board.
Free Growth Audit
Seven deliverables covering technical SEO, keyword and content gaps, ad account waste, social presence, funnel drop-off, competitor benchmarking, and a prioritised 90-day plan. No obligation, no sales theatre.
Next step
Your borrowers are searching and comparing right now.
The only question is whether they find you — or the lender next to you in the results.
- Free of charge
- Delivered in 5 working days
- No lock-in